UAN YEAR-END PARTY 2021
Connecting Vietnam's Marketing Community Through a Virtual Event Experience
Role: Da Nang Team Lead
Format: Virtual Event | Gather Town
Scale: 500+ Attendees | 20 Marketing Experts | 15 Organizers
Cross-regional Collaboration: Hanoi – Da Nang – Ho Chi Minh City
Project overview
During the COVID-19 pandemic, when in-person events were restricted, UAN organized its 2021 Year-End Party on Gather Town, an interactive virtual platform combining knowledge sharing, networking, and community engagement.
As the Da Nang Team Lead, I worked remotely with organizing teams in Hanoi and Ho Chi Minh City, adapting to a new virtual event format and different working styles across regions to deliver the program.
MY RESPONSIBILITY
- Cross-regional Collaboration: Led the Da Nang team and coordinated with representatives in Hanoi and Ho Chi Minh City to align plans, timelines, and execution.
- Remote Team Coordination: Assigned tasks, tracked progress, and coordinated work across geographically distributed teams.
- Virtual Event Planning: Contributed to program content and interactive experiences on Gather Town, including networking spaces, games, and lucky draws.
- Technology Adaptation: Learned and applied a virtual event platform, adapting event delivery to COVID-19 restrictions.
- Event Execution: Collaborated with the organizing committee on event preparation, testing, and live operations.
PROJECT OUTCOMES
- Attracted 500+ virtual attendees.
- Featured 20 marketing experts, creating opportunities for knowledge sharing and professional networking.
- Collaborated with a 15-member organizing committee across three major cities.
- The event was supported by sponsors, including PNJ and Alpha Books.
- Successfully delivered an interactive virtual event on Gather Town, keeping the marketing community connected during the pandemic.
