TALKSHOW: TÂM SỰ CON SEN
Creating an Event Experience That Inspired a Wider Marketing Community
Role: Project Manager (PM)
Format: Offline Talkshow
Scale: Nearly 400 Attendees
Speakers: Phùng Thái Học – Founder, Tâm Sự Con Sen Community; Yung Nguyễn – Chief Marketing Officer, ENOSTA GROUP
Project overview
Led “Tâm Sự Con Sen,” an offline talkshow connecting the marketing community through practical insights and experiences shared by industry professionals.
As Project Manager, I oversaw the entire event lifecycle, from planning and P&L management to speaker coordination, vendor management, on-site execution, and post-event evaluation.
MY RESPONSIBILITY
- Project Planning & P&L: Developed the overall project plan, prepared and managed the P&L, and monitored budgets, resources, and timelines.
- Team & Stakeholder Management: Assigned responsibilities across departments, coordinated teams, and worked directly with speakers to align content, schedules, and event requirements.
- Venue & Vendor Management: Conducted venue surveys, coordinated with suppliers, and managed event logistics.
- Event Execution: Monitored project progress, coordinated on-site operations, and addressed issues during the event.
- Post-event Evaluation: Collected feedback, evaluated event performance, and prepared post-event reports.
PROJECT OUTCOMES
- Attracted nearly 400 in-person attendees.
- Achieved a 96% attendee satisfaction rate.
- Generated 400,000+ organic reach across online communication channels.
- A creative branded water bottle communication concept impressed speakers and attendees and was shared in a marketing community with 612,800+ members.
- The concept was subsequently referenced and adopted by events across all three regions of Vietnam, extending the project's influence beyond the talkshow itself.
Project gallery
Creating an Event Experience That Inspired a Wider Marketing Community
